Market Research and Analysis
We consider market research as a complete process of solving market-related economic problems by collecting and analysing information on the corresponding market.

We support our customers in:

1. Specifying the problem
2. Creating a research design
3. Determining the information sources
   • Primary sources (information is captured for the first time, especially for the project; according to surveys or an experimental test design or according to turnover statistics, correspondence with customers, repair lists, inventory notes, purchase price lists, etc.)
   • Secondary sources (information has already been captured for other reasons and is included f.e. in statistical almanacs, IHK reports, balances of other companies, brochures, catalogues, publications of scientific institutions, etc.)
4. Information procurement
5. Data analysis and interpretation
6. Presentation of research results
7. Consulting and implementation